About Us
Rug. Why?
Well, it was second nature to our founders, Rose & Jeff Shadkam.
After all, they were born in the heart of rug-weaving country.
Today we know it as Iran but back in the day, when looms were new inventions and carpets were hand-made for the very first time…
The place was known as Persia.
Not long after we opened up shop in Catalina Ave…
The rugs we were selling began to outshine the competition.
The reason?
Same as today.
Because Jeff, would fly directly into the heart of each rug-producing city and hand-pick the supplier.
And, in most cases, hand pick EVERY rug, until he was certain he had sourced the very best rug money can buy – at a ridiculously good price…
… because of course, we were cutting out the middleman and passing the savings onto our customers.
The other reason things started to move in a positive direction for the business is because of the values we built our business around-
Now and Onwards
In 1998, after starting our rug business, on Catalina Avenue, Los Angeles — we moved into our first-ever warehouse and showroom, in 2008. Thanks to the trust and supports given by our customers, making Catalina Rug one of the most prestigious and well-known rug dealers in the U.S. and around the world.
Simply because we deal exclusively in 100% hand-knotted Persian and Oriental rugs only!
Fast forward 2021, here in our second warehouse. Although this new showroom is smaller but it is MORE.
Natural lighting– New showroom is designed to have the optimal natural lighting to let you see the TRUE color of every rug.
One level – If you have visited us in the old showroom before, you would have known that there were 2 levels that require much leg works.
Studio – New studio allows us to take MUCH better photos and videos for our website, so you can see and feel the rug better (particularly, if you cannot visit us in-person).
Improved system -Shipping and packing is more efficient now. Expect better packaging and faster delivery.